Ethics Religion And Sustainable Production Case Study Marketing Essay

Ethics Religion And Sustainable Production Case Study Marketing Essay The introduction of Fair Trade has indeed encouraged many businesses in building an efficient ethical supply chain which involves applying strict measures that comprises of identifying, forming and maintaining good supplier relationship with both upstream and upstream. It is important that companies build a viable ethical supply chain as well encourage good working condition in accordance to existing labor laws in other improve brand image and build a strong reputation as well as contribute to sustainable development. In todays business world, building ethical supply chains is extremely essential as it also comes with a lot of benefits attached to the practice. In an article by (Michael R. Levin and Richard J. Cellini, 2008) Consumers, investors, business partners, regulators, and media organizations now expect a company and its entire supply chain to be ethical. The world is becoming a global marketplace and companies must ensure that they have morally strong brand image and create a well trusted supply chain so as to add value not only to their brand but to their image in general, with the wide spread of internet and effective communication consumers are becoming aware of what is actually involve in production and distribution of goods and services. With the increasing rate of climate change people are becoming more conscious of how to care for the environment and the ways of how resources are being exploited. Interestingly, in these recent economic downturns big multinationals companies such as Kraft, Nestle and Starbucks have all managed to form strategic partnership with Rainforest Alliance for Ethical Sourcing of Coffee beans, according to (IGD.com, 2009) Kraft started working with Rainforest Alliance to show support as part of their contribution towards sustainability and helping the environment, shortly after gaining great experience Kraft successfully expanded more work with Rainforest Alliance and included other brands and with this, a total of 150,000 farmers benefited by gaining improved working conditions and better wages, they also helped to protect 70,000 acres of coffee farmland and helped protect rainforest plant and animal species as reported by (IGD.com, 2009) Nestle announced in 2005 to support sourcing its coffee beans ethically after bagging the title in the UK of being the most unethical company and partly responsible for driving down prices of coffee beans at the expense of poor small farmers, they decided to make a serious commitment to support Fair trade and fight poverty, invest in community projects such as improving schools and clinics, providing clean water and repairing roads. Fair Trade label is particularly strong and popular in the United Kingdom, The United States Starbucks made a pledge to make all of its popular espresso brand Fair Trade by the end of 2009 on the other hand, Nestlà © who happens to be a bigger brand with numerous has also join the bandwagon and made commitment to the mass consumer market like its number one rival Kraft, whose brands such as Maxwell house and Kenco has made sure all its coffee beans are from Rainforest Alliance certified farms. (Russell, 2009) Starbucks made a commitment to ethical sourcing in 2009, and has become one of the largest buyers of fair-trade coffee, they also made a decision to have 100% of its coffee certified or verified by an independent third party, such as TransFair USA. To show their commitment to the sustainability, they have planned to invest in communities by doubling loans to farmers by 2015. According to Starbucks, (starbucks.co.uk, 2011)responsibly grown, ethically traded coffee means working with farmers to produce coffee in ways that help provide benefits to their business, their communities and the environment. This falls in line with the Fair Trade objectives, which states that, coffee bean growers should be adequately compensated for their harvest. In addition, Fair Trades primary objectives is ensure that its sets standards for farmers organizations and labor are adhered to by all, they also work in the interest of small-scale producers and help them work in an organized manner, such as in a co-op and make sure all decisions are made democratically and not influenced. In Fair Trade, the farmers are allowed to form unions. While in the Rainforest Alliances standard, they do not get involved with the cooperation of farm workers, and are somewhat laidback. The Rainforest Alliance does not have any existing baseline premium for wages, and they only maintains the low wage bar set by local governments (Trauben, 2009) 2. According to research expert, (Johnson, 2010) who carried out a research in the UK to understand what consumers actually wants, in his studies he discovered that food is the most misunderstood area of public policy, as it accounts for 10% of household expenditure and is linked to 12% of employment, 70% of land use and 20% of energy use in the UK. He also mentioned that demand for food is higher than supply bearing in mind price, quality, availability and access such as logistics issues which play a very vital role in supply chain. (Doane, 2001) Defined ethical consumption as the purchase of a product that concerns a certain ethical issue human rights, labor conditions, animal well-being, and environment it is chosen freely by an individual consumer. With growing trends and change in lifestyle consumer behavior and expectations have changed, due to various issues which ranges from Self-interest to Purchasing Power. People are getting busier and barely have time to cook and therefore have to rely on instant junk foods, maintaining a healthy diet is increasing becoming a difficult task but it is important to make sure that they consume ethically by making sure they are well informed of the food being sourced in a sustainable way. Sending out clear information to create awareness should be encouraged by the government so as to enable the food retailers provide more knowledge and give more information to improve the eating habit of consumers said the Chief Executive of Wm Morrison Supermarkets (Philips, 2010) which is the fourth biggest grocery retailer in the UK and has 479 stores with a strong focus on fresh products. However, having access to affordable healthy foods should be greatly encouraged and not excluded economically from enjoying healthy meals, as these tends to be more expensive. With the recent economic downturn more people have very little disposable income to spend on buying food stuff, as price for simple basic commodities such as rice has witnessed an increase in price globally. (Philips, 2010) also said Key to the affordability of food is choice. Supermarkets offer wide choice in order not only to meet customers expectations but also to drive competition. This encourages innovation to help ensure excellent quality as well as to keep prices down. The conclusion of the research carried out by the (Johnson, 2010) is that consumers have growing expectations and it is the responsibility of the supermarkets to act sustainably, and not increase prices of more healthier foods, Fair trade products should be made affordable and serve as an economically sustainability initiative which helps the environment and must be backed by clear information and honest Fair Trade labeling of products so that consumers have clear knowledge of where the products originates from and the environmental impact. Consumers are becoming more aware of brands that practice responsible sourcing and procurement, carbon footprints and favorable ethical trade practices. Brands who adopt ethical sourcing are perceived as being environment friendly, these ethical firms avoid actions that may somewhat negatively influence, or probably appear to influence, supply chain management decisions for sourcing of resources. 3. Recommendations to help cure the ills of the coffee market would be as follows: In most developing countries where coffee is being exported, the coffee is regarded as very valuable export commodity which makes up a major contribution to their earnings, they are owned by small business owners, the coffee exported from these poor countries are highly consumed by the wealthiest countries, the coffee beans has variety of different grades most of they are somewhat identical which makes a standardized product, but they have distinctive flavors and specialty coffee falls into this category and has a much higher grade which makes it command a higher price than others. The Fair Trade coffee bean are in different grades, although specialty coffee requires a totally different production and pricing which in turn creates a quality control issue for Fair Trade coffee. (Haight, 2011) Fair Trade cannot solve all the problems relating to ethical supply and consumption, consumers should also play a part in curing the ills of the coffee by: a) Ethical Consumption should be encouraged in great measures so as to make consumers use their purchasing power as a means to change questionable ills of the coffee market business as well as the severe oversupply of low cost substandard coffee beans. According to (Jeremy, 2007) Fair Trade is defined as a trading partnership based on dialogue, transparency, and respect that seek greater equity in international trade. It contributes to sustainable development by offering better trading conditions to, and securing the rights of marginalized producers and workers especially in the South. One complaint amongst many coffee drinkers is that the quality of Fair Trade coffee varies widely. The fact that the growers are guaranteed a minimum price for their product may have unintended consequences, one being that there is no incentive to improve quality. b) Reward companies that practice high ethical standards to set an example for other unethical companies to change their ways of doing business, for example according to a recent study carried out by (Remi Trudel et el, 2012) in trying to understand how much more would consumers be willing pay for an ethically produced product? and also how much less would consumers be willing to pay for the product they think is unethical? 97 coffee drinkers were radomly chosen for the experiment and were given informations about the companys production standards, the result from the experiment showed that people punished unethical goods with a much higher discount than they rewarded ethical products with premiums price. c) Consume authentic ethical products and contribute to the lives of the growers by avoiding bad consumer choice and practices. d) Always check labels and investigate popular brands to understand its history of production and encourage fairness in labor. In conclusion, coffee experts in the industry must work hard to reduce the supply of low quality coffee beans and promote ethical supply of this commodity, which will not only improve the lives of the growers but also contribute immensely in shaping the coffee market, companies should increase actions towards socially responsible marketing, (McDonald, 2013) which involves: Customer oriented marketing Innovative marketing Customer value marketing Sense of mission marketing Societal marketing

Ethnic Diversity Essay

Answer each question in 50 to 150 words. Provide citations for all the sources you use. 1. What is diversity? Why is diversity valued? Diversity is the combination of different races of people, religions, and culture. Diversity is important to constantly grow and learn new ideas that will help our society become a better environment to live in. Diversity is value because it allows us to learn different things that may help up us in life, that our own culture does teach, or provide. 2. What is ethnocentrism? In what ways can ethnocentrism be detrimental to a society? Ethnocentrism is a term that is used to describe the tendency that someone will believe his or her own customs and traditions are better than anyone else’s. It is determined that no culture is perfect, and closing society from the great custom of other cultures does not allow one a chance to solve all problems, and learn what others know that we are custom to disbelieve in. 3. Define emigration and immigration. Emigration is a person leaving a country, and Immigration is a person entering a country. E in Emigration can mean exit, and I in immigration can mean in. Many get these to word mixed up, mainly in ones English or History class as a student. For example the United States are prompt with immigrants with an I, and Mexico are accounted for emigrants with an E. 4. What are some of the ways groups of people are identified? Some ways groups of people are identified are by race or creed, gender, religion, raised by one or both parents, or raised outside of their original family. In addition, American cultural group people by age, until you reach 18, one is considered an adolescent, and when one reaches 21, they are considered an adult. 5. Why do people label and group other people? People label and group other people as a barrier to not be taken by surprise. If a certain Copyright  © 2012 by University of Phoenix. All rights reserved. Diversity Worksheet ETH/125 Version 8 2 person done something wrong, and we see more people like that person doing the same, we now label that entire race of people to be the same. The labeling part works as a defense mechanism to not allow someone that we think is bad or good, take advantage of us or we lock out someone we think can be a good friend. 6. Define culture. Is culture limited to racial and ethnic backgrounds? Explain. Culture is the customs of a group of people, by race, religion, beliefs, and tradition. Culture is not limited to racial and ethnic backgrounds. Because there are many different races that have the same religious culture and traditions. For example Indians, Blacks, Iranians, and I am sure there are others that believe in the Islamic religion, and have the same beliefs and follow the same religion traditions. Copyright  © 2012 by University of Phoenix. All rights reserved.

How to Teach This and That with Classroom Objects

Learning how to say this and that when just starting out learning English can quickly help students advance. This lesson supports ESL and EFL learners to move onto picking up basic terms and start building vocabulary from the very beginning. These exercises are the perfect way to build that foundation. This Is and That Is Signal your students to repeat after you while pointing out different classroom objects and materials. Teacher: This is a pencil. (Stress this while holding up the pencil in your hand.) Teacher: That is a book. (Stress that, pointing to a book somewhere in the classroom.) Continue this exercise with basic objects around the room, such as a window, chair, table, desk, chalkboard, pen, bookbag, and so on. Make sure to stress the difference between this and that when holding or pointing at something. Questions With This and That Model a question to yourself by first holding the object, and then laying it down for the response. You can also change places in the room, or change your voice to indicate that you are modeling: Is this a pen? Yes, That is a pen. Teacher: Is this a pen?Students: Yes, that is a pen, or, No, that is a pencil. Continue this exercise with school supplies, classroom furniture, learning materials, or anything else available in the room. Again, make sure to stress the difference between this and that. Student Questions Go around the room pointing from one student to the next to indicate who should ask each question. Then, have the other students respond as a group. Student: Is this a pen?Class: Yes, that is a pen.

One Flew Over The Cuckoos Nest Speech Act Theory Essay

Ken Kesey forms the intricate relationships among the characters in the novel One Flew Over the Cuckoo’s Nest by the unique use of perspective and speech. Throughout the novel, Kesey depicts this connection between the public world and the seemingly closed off society inside the mental institution. This creates two separate spheres separated by a few walls and doors. Kesey goes on to form a unique perspective in the novel, told by a paranoid schizophrenic, with the narrator’s caricature-like description of characters in the novel. This makes the audience ponder if the narrator is always depicting images as they truly are. This evolves into the Speech-Act Theory, which illustrates reality versus false utterance. Through the†¦show more content†¦Burke, a critical analyzer of the novel, characterized this by the act of â€Å"drama†. â€Å"Specifically, dramatism focuses on how we use language and create both real-life and fictional narratives Ã¢â‚¬Ë œto present a particular view of a situation, just as a play creates and presents a certain world or situation inhabited by characters in the play† (Rutten, 2012). Through the act of dramatism, the interactions in the novel are shaped. This act of dramatizing insanity separates the social spheres of the â€Å"normal† and the â€Å"insane† creating a social distinction between the two parties. They are perceived differently and immediately receive a warning label when they are viewed as â€Å"insane†. Humans form this stereotype through our adjusted, fixed attitudes towards people who are â€Å"disabled†. Rutten states â€Å"A rhetorical perspective (on the word â€Å"disabled†) essentially enables an understanding of the complexity of ‘impairment’ and ‘disability’ as a cultural/discursive as well as a social and structural phenomenon† (Rutten, 2012). This shows how society tends to suppress those who hav e mental illnesses and ignore them. They are locked away in a mental institution, shielded from the public eye. The Speech-Act Theory comes into play when viewing the certain utterances said by patients in the mental institution. The theory focuses on â€Å"the distinction between performative and constative utterances† (Bernaerts, 2010). Performative utterances areShow MoreRelatedMadness in One Flew Over the Cuckoos Nest and Hamlet Essay example2151 Words   |  9 PagesThe issue of madness has been touched by many writers. In this paper I will focus on two important writings which deal directly with the mental illnesses. The first one is One Flew Over the Cuckoos Nest by Ken Kesey first published in 1962. The second is Hamlet written by Shakespeare approximately in 1602. Ken Kesey worked nights in a mental institution in California and his novel has a lot of truth in it. He faced patients insanity every day and was confident that it was natural responseRead MoreTh e Medical And Social Models Of Disability2264 Words   |  10 Pagesdisability and understand the concepts in which it is perceived by individuals and groups in society. This essay will be focussing on the medical and social model of disability and including references and ideas used from the previous media portfolios. The barriers in which people my face on a day to day basis, how these can be prevented and how they are portrayed in the society. This essay will also include the differences between the two models and factors that result in the ‘oppression and discrimination